Xposition - October, 2017

Attention!!!

The month of October commenced with a tragedy where 58 people were shot dead and around 546 injured in a shooting at the Route 91 Harvest Country Music Festival. The shooting took place when headliner Jason Aldean was performing and the death toll makes this the largest mass shooting in US history passing the 49 killed in the 2016 Pulse nightclub shooting in Orlando. The perpetrator Stephen Paddock was a former auditor and real estate businessman who was gunned down during the shooting.

In more tragic news, US musician Tom Petty passed away at the age of 66. He was found in full cardiac arrest at his Malibu home, but could not be revived at the hospital. Petty was the lead singer of Tom Petty and the Heartbreakers and was also a co-founder of the Traveling Wilburys in the late 1980s.

The BET Hip Hop Awards 2017 took place in October where Kendrick Lamar, DJ Khaled and Cardi B were all leading the nomination with 9 nods each. However, the show’s most memorable moment was when Eminem dissed President Donald Trump in a freestyle rap calling out the leader for focusing on the NFL players’ protest during the national anthem instead of Puerto Rico’s recovery efforts in the wake of Hurricane Maria. The big wins of the night include:

·         Best Hip Hop Video: Kendrick Lamar – Humble.

·         Best Collab: DJ Khaled ft. Rihanna & Bryson Tiller – Wild thoughts

·         Lyricist of the Year: Kendrick Lamar

·         DJ of the Year: DJ Khaled

·         Single of the Year: J. White Did It – Bodak Yellow (Cardi B)

·         Album of the Year: Kendrick Lamar – Damn.

·         Best New Hip Hop Artist: Cardi B

·         Impact Track: Jay-Z – The story of O.J.

The BBC Radio 1 Teen Awards 2017 winners were also held in October with brilliant performances by Dua Lipa, James Arthur, Liam Payne, Rita Ora and Camila Cabello. Dua Lipa took the coveted Best British Single for New Rules while Ed Sheeran was honoured as the Best British Solo Artist. Among the other winners were:

·         Most Entertaining Celeb: Stormzy

·         Best International Group: The Chainsmokers

·         Best British Group: Little Mix

·         Best International Solo Artist: Ariana Grande

The big winners of the night at the 2017 Latin American Music Awards were Enrique Iglesias, Prince Royce and new boy band CNCO. There were incredible performances by Camila Cabello with her new hit Havana and Pitbull and Fifth Harmony took to the stage to perform their new collab Por Favor. Pitbull was honoured with the first ever Dick Clark Achievement Award for his contribution to the Latin music industry. Other winners of the night were:

·         Artist of the Year: Enrique Iglesias

·         Song of the Year: Prince Royce & Shakira – Déjà vu

·         Album of the Year: CNCO – Primera Cita

·      Favorite Collaboration: Enrique Iglesias ft. Descemer Bueno, Zion & Lennox – Súbeme La Radio

·         Favorite Artist-Urban: J Balvin

·         Favorite Song-Pop/Rock: CNCO – Reggaeton Lento (Bailemos)

·         Favorite Crossover Artist: Selena Gomez

Taylor Swift leads the nominations for the 2017 MTV Europe Music Awards with six nods followed by Kendrick Lamar, Ed Sheeran and Shawn Mendes. Rita Ora is to host the event this year and will be performing one or more of her latest hits. Swift who scored her first No.1 in the UK with Look What You Made Me Do is up for Best US Act, Best Artist, Best Look, Best Pop, Biggest Fans and Best Video.

Nominations for the 45^th annual American Music Awards were also released with Bruno Mars leading the nominations with 8 followed by Drake, Ed Sheeran, Kendrick Lamar and the Weeknd. Diana Ross former lead singer of The Supremes and Motown legacy with a monumental solo career after her girl band days will be bestowed with the Lifetime Achievement Award at the end of the ceremony.

It was confirmed by Justin Timberlake on his Twitter account that he will in fact be headlining the Super Bowl LII halftime show in 2018. JT will literally have big boots to fill after the critically acclaimed powerful performance of Lady Gaga at the 2017 halftime show. However, this is not the first time JT will be at the Super Bowl as he was the culprit of the infamous Nipplegate. This was when during his stint with Janet Jackson in 2004 (who headlined the show), JT accidentally ripped Janet’s outfit to expose her breast.

In the US, Cardi B opened the month at the top with her debut hit Bodak Yellow (Money Moves) which removed Taylor Swift’s Look What You Made Do from the helm. It continued its reign for 2 more weeks before being replaced by Post Malone ft. 21 Savage’s Rockstar. During the month Demi Lovato’s Sorry Not Sorry entered the top which became her highest charting single in the US peaking at No.6 and she was joined in the top 10 by Portugal. The Man’s Feel It Still, Imagine Dragons’ Thunder and J Balvin & Willy William ft. Beyonce’s Mi Gente.  

In the UK, Sam Smith’s Too Good at Goodbye’s continued its reign into the first week of October after which Post Malone dethroned Smith with his global hit Rockstar which remained at the top for the rest of the month. During the month Logic ft. Alessa Cara & Khalid’s 1-800-273-8255, Mabel ft. Kojo Funds’ Finders Keepers, Marshmello ft. Khaild’s Silence and Stefflon Don ft. French Montana’s Hurtin’ Me all entered the top 10.

Other songs which became popular during the month were:

1.       Rita Ora – Anywhere

2.       Charlie Puth – How long

3.       Liam Payne – Bedroom floor

4.       Louis Tomlinson – Just like you

5.       Taylor Swift – Gorgeous

6.       Maroon 5 ft. ASAP Rocky – Whiskey

7.    RedOne ft. French Montana, Daddy Yankee & Dinah Jane – Boom boom 

Till the next beat...

At Ease!!!

The Latin Resurgence

Attention!!!

Despacito is the newest buzz word in town for any dance party. The global phenomenon of this titanic hit has led to the mainstream resurgence of a genre that has been dormant for sometime. Luis Fonsi and Daddy Yankee never expected their music video to go viral, neither did they expect the Justin Bieber remix of the song to become one of the best-selling singles of all time. 

Latin music has been a genre since the 1940s but it was only in the 1980s that it became quite popular with hits from Julio Iglesias, Juan Gabriel, Roberto Carlos and Celia Cruz. The early 90s saw the gradual rise and decline of Eurodance wherein certain hits were infused with Latin music. Selena's contribution to Latin music via her push for Tejano was short lived following her tragic death in 1995. 

By the mid 90s it was clear that Latin music was here to stay with the mega hit Los Del Rio's Macarena taking the world by storm with its Bayside Boys Mix. The hit which was accompanied by a step dance and a memorable music video was the biggest hit of the 90s. Post Macarena era witnessed Latin Pop becoming the ambassador for Latin music in the mainstream. Young artists such as Ricky Martin, Jennifer Lopez, Enrique Iglesias, Marc Anthony and Shakira entered the mainstream with monumental force in the late 90s and ruled the charts in the early 2000s. Particularly songs such as Martin's Livin' La Vida Loca, Iglesias' Bailamos and Shakira's Hips Don't Lie made a massive impact on the charts. 

After Latin Pop's gradual decline, Reggaeton took over in the mid 2000s with artists such as Daddy Yankee, Wisin & Yandel and Nina Sky. However, while their songs were a staple on the dance floor at the time, they did not make much of an impact on the charts. The last of the sub-genres of Latin music to crossover to the mainstream was Bachata where Prince Royce and Romeo Santos are making a recognizable impact. After 2010, Latin music was all but in the past, with no real presence in the charts except for the one off hit by either Iglesias, Jennifer Lopez or Shakira. 

In 2014, Iglesias made a huge comeback with Bailando which soared to the top in many charts and was a global floorfiller at parties. However, it never managed to score success in the charts that mattered - US, UK and Australia. While proving to be definitely one of the best Latin songs of all time, it was evident that the mainstream was not ready to embrace Latin music as a whole. 

All of this changed with Despacito. Luis Fonsi and Daddy Yankee's original Spanish version did not fare all that well in the English speaking countries. However, the Bieber remix proved to be more successful than the collaborators ever imagined. Justin Bieber not only contributed his vocals to the remix perfecting the Spanish lines, his association with the single alongside the fact that he is the most influential and successful artist of yesteryear not to forget the fact that he is also the most sought after artist to be featured at present made this song the Song of the Summer of 2017 and also equaled a record which was set in 1995. 

With Despacito it is clear that Latin music is enjoying more popularity than before. The first song to experience this is J Balvin and Willy William's Mi Gente. Next up we have Iglesias re-releasing his Súbeme la Radio as a Spanglish version with X Factor winner Matt Terry and Sean Paul. This was followed by Jennifer Lopez's newest single Ni Tú Ni Yo. The last to enter this party was Little Mix where they collaborated with the new Latin boy band sensation CNCO and re-released a Spanglish version of the latter's hit Reggaetón Lento. 

Others that could possibly join this fold include Pitbull, Shakira, Sean Paul, Maluma, Nicky Jam, Don Omar, Wisin, Camila Cabello, Kat DeLuna and even Ricky Martin who might use this opportunity to make his long awaited comeback. All in all this resurgence could very well be a result of the mainstream swaying gradually towards a more tropical taste given the rise of Reggae Fusion as well as tropical beats entering Pop, Hip-Hop, R&B and Rap. It could also be just a fluke with the recent resurgence attributable to the Bieber Remix of Despacito. At the end of the day we will have to wait and see, whether Latin music is here to stay in the mainstream or will disappear as soon as whence it came. 

Till the next rhythm...

At Ease!!!