The month of August was all
about Taylor Swift. Not about the old Taylor though, cause she’s dead. Not much
has changed about the new Taylor, except for maybe a haircut. She is still
vindictive and self-obsessed as ever. However, now she has clearly embraced all
the mud that was slung at her in the past two years. On the heels of winning
her sexual assault case against ex-radio DJ David Mueller for groping her at a
2013 concert, Swift blacked out her social media before teasing her fans with
GIFs of a snake, which everyone assumed was Kim Kardashian’s reference to her
as a snake in the Kanye-Swift Famous debacle.
She next revealed that her
newest album would be titled Reputation with its lead single Look What You Made
Me Do released soon after. The lyric video itself gained more than 19 million
views on YouTube within 24 hours breaking the record of Chainsmokers &
Coldplay’s Something Just Like This. The official video premiered at the 2017
MTV Video Music Awards where she went on a rampage with her contemptuous references
to Calvin Harris, Kanye West, Kim Kardashia, DJ David Mueller, Katy Perry, the
mainstream media and concluding the video with scathing remarks at her old
self. The official video became the most watched music video within 24 hours
with over 43 million views and breaking the record of Psy’s Gentleman which had
only 38 million views. (The chart performance of the song will only be
available for September).
As said earlier the 2017 MTV
Video Music Awards was held this year with less drama than usual. Pink was
bestowed with the prestigious Michael Jackson Video Vanguard Award which she
accepted after a medley of her hits and concluding with an emotional driven
performance of her newest single What About Us. Other great performances of the
night included Julia Michael’s Issues, Kendrick Lamar’s medley of DNA and
Humble, Logic, Khalid and Alessia Cara’s 1-800-273-8255 and Shawn Mendes’
There’s Nothing Holdin’ Me Back. Kendrick Lamar who led the nominations with 8
also won the most awards with 6 including Video of the Year and Best Hip Hop
Video for Humble. Ed Sheeran won Artist of the Year while Khalid won Best New
Artist. The other significant wins of the night included:
·
Best Collaboration: Taylor Swift & Zayn – I
don’t wanna live forever
·
Best Pop Video: Fifth Harmony ft. Gucci Mane –
Down
·
Best Dance Video: Zedd ft. Alessia Cara – Stay
·
Best Rock Video: Twenty One Pilots –
Heavydirtysoul
·
Song of the Summer: Lil Uzi Vert – XO tour llif3
The Teen Choice Awards 2017
were also held in August where Selena Gomez and Justin Bieber received the most
nods. Great performances of the night included Clean Bandit and Zara Larsson on
a medley of their hits Rockabye and Symphony and French Montana, Swae Lee and
Rae Sremmurd on a medley of Unforgettable and Black Beatles. Harry Styles and
Ariana Grande won Choice Male and Female Artist respectively while Fifth
Harmony won for Choice Music Group. Some other important award recipients were:
·
Choice Country Artist: Carrie Underwood
·
Choice Electronic/Dance Artist: Calvin Harris
·
Choice Latin Artist: CNCO
·
Choice R&B/Hip-Hop Artist: Beyonce
·
Choice Rock Artist: Harry Styles
·
Choice Song Female: Camila Cabello – Crying in
the club
·
Choice Song Male: Niall Horan – Slow hands
·
Choice Song Group: Fifth Harmony ft. Gucci Mane
– Down
·
Choice Collaboration: Steve Aoki & Louis
Tomlinson – Just hold on
·
Choice Breakout Artist: Chance the Rapper
During the month of August the
video of Luis Fonsi & Daddy Yankee featuring Justin Bieber’s Despacito
passed Wiz Khalifa featuring Charlie Puth’s See You Again as the most watched
music video in the world and also passed 3-billion views. It is considered the
most viral video of all time reaching this mark within a span of only 8 months.
It is also the most liked video on YouTube.
In terms of musical talent,
the biggest music content is coming to Asia. The first ever Asia Pacific
Eurovision Song Contest was announced as Eurovision Asia was formally launched
with 20 countries coming together to compete in an annual grand finale. Another
music show called Your Song was announced by Simon Cowell’s Syco Entertainment
to be hosted by Big Brother and The Voice host Emma Willis. The show is for the
public to nominate people who think they deserve the performance of a lifetime
from their musical hero.
In August, Country music bid
farewell to another legend as Glen Campbell passed away at the age of 81,
following his long battle with Alzheimer’s disease. Campbell will be remembered
as one of those rare breeds that brought Country music to the mainstream with a
Pop infusion and influenced the artists of today such as Carrie Underwood,
Thomas Rhett and even Taylor Swift.
Moving onto chart news, in the
US, Despacito ruled the roost accumulating a whopping 14 weeks at the top. Meanwhile,
Charlie Puth’s Attention and Cardi B’s Bodak Yellow (Money Moves) all entered
the top 10. In the UK, Despacito regained its top position which it lost to DJ
Khaled featuring Rihanna and Bryson Tiller’s Wild Thoughts but after two weeks
was dethroned by the all-star collaboration Feels by Calvin Harris featuring
Katy Perry, Pharrell Williams and Big Sean. The final week saw Dua Lipa’s
addictive New Rules reach the pole position. During the month Pink’s What About
Us, CNCO & Little Mix’s Reggaeton Lento, J Balvin and Willy William’s Mi
Gente and Justin Bieber & Bloodpop’s Friends all entered the top 10.
Other songs which became
popular during the month were:
1. James
Hype ft. Kelli-Leigh – More than friends
2. Louis
Tomlinson ft. Bebe Rexha & Digital Farm Animals – Back to you
3. Echosmith
– Goodbye
4. Logic
ft. Alessia Cara & Khalid – 1-800-273-8255
5. Portugal.
The Man – Feel it still
6. Kesha
– Learn to let go
7. Macklemore
ft. Skylar Grey – Glorious
Till the next beat...
At Ease!!!
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