The month of August was all about Taylor Swift. Not about the old Taylor though, cause she’s dead. Not much has changed about the new Taylor, except for maybe a haircut. She is still vindictive and self-obsessed as ever. However, now she has clearly embraced all the mud that was slung at her in the past two years. On the heels of winning her sexual assault case against ex-radio DJ David Mueller for groping her at a 2013 concert, Swift blacked out her social media before teasing her fans with GIFs of a snake, which everyone assumed was Kim Kardashian’s reference to her as a snake in the Kanye-Swift Famous debacle.
She next revealed that her newest album would be titled Reputation with its lead single Look What You Made Me Do released soon after. The lyric video itself gained more than 19 million views on YouTube within 24 hours breaking the record of Chainsmokers & Coldplay’s Something Just Like This. The official video premiered at the 2017 MTV Video Music Awards where she went on a rampage with her contemptuous references to Calvin Harris, Kanye West, Kim Kardashia, DJ David Mueller, Katy Perry, the mainstream media and concluding the video with scathing remarks at her old self. The official video became the most watched music video within 24 hours with over 43 million views and breaking the record of Psy’s Gentleman which had only 38 million views. (The chart performance of the song will only be available for September).
As said earlier the 2017 MTV Video Music Awards was held this year with less drama than usual. Pink was bestowed with the prestigious Michael Jackson Video Vanguard Award which she accepted after a medley of her hits and concluding with an emotional driven performance of her newest single What About Us. Other great performances of the night included Julia Michael’s Issues, Kendrick Lamar’s medley of DNA and Humble, Logic, Khalid and Alessia Cara’s 1-800-273-8255 and Shawn Mendes’ There’s Nothing Holdin’ Me Back. Kendrick Lamar who led the nominations with 8 also won the most awards with 6 including Video of the Year and Best Hip Hop Video for Humble. Ed Sheeran won Artist of the Year while Khalid won Best New Artist. The other significant wins of the night included:
· Best Collaboration: Taylor Swift & Zayn – I don’t wanna live forever
· Best Pop Video: Fifth Harmony ft. Gucci Mane – Down
· Best Dance Video: Zedd ft. Alessia Cara – Stay
· Best Rock Video: Twenty One Pilots – Heavydirtysoul
· Song of the Summer: Lil Uzi Vert – XO tour llif3
The Teen Choice Awards 2017 were also held in August where Selena Gomez and Justin Bieber received the most nods. Great performances of the night included Clean Bandit and Zara Larsson on a medley of their hits Rockabye and Symphony and French Montana, Swae Lee and Rae Sremmurd on a medley of Unforgettable and Black Beatles. Harry Styles and Ariana Grande won Choice Male and Female Artist respectively while Fifth Harmony won for Choice Music Group. Some other important award recipients were:
· Choice Country Artist: Carrie Underwood
· Choice Electronic/Dance Artist: Calvin Harris
· Choice Latin Artist: CNCO
· Choice R&B/Hip-Hop Artist: Beyonce
· Choice Rock Artist: Harry Styles
· Choice Song Female: Camila Cabello – Crying in the club
· Choice Song Male: Niall Horan – Slow hands
· Choice Song Group: Fifth Harmony ft. Gucci Mane – Down
· Choice Collaboration: Steve Aoki & Louis Tomlinson – Just hold on
· Choice Breakout Artist: Chance the Rapper
During the month of August the video of Luis Fonsi & Daddy Yankee featuring Justin Bieber’s Despacito passed Wiz Khalifa featuring Charlie Puth’s See You Again as the most watched music video in the world and also passed 3-billion views. It is considered the most viral video of all time reaching this mark within a span of only 8 months. It is also the most liked video on YouTube.
In terms of musical talent, the biggest music content is coming to Asia. The first ever Asia Pacific Eurovision Song Contest was announced as Eurovision Asia was formally launched with 20 countries coming together to compete in an annual grand finale. Another music show called Your Song was announced by Simon Cowell’s Syco Entertainment to be hosted by Big Brother and The Voice host Emma Willis. The show is for the public to nominate people who think they deserve the performance of a lifetime from their musical hero.
In August, Country music bid farewell to another legend as Glen Campbell passed away at the age of 81, following his long battle with Alzheimer’s disease. Campbell will be remembered as one of those rare breeds that brought Country music to the mainstream with a Pop infusion and influenced the artists of today such as Carrie Underwood, Thomas Rhett and even Taylor Swift.
Moving onto chart news, in the US, Despacito ruled the roost accumulating a whopping 14 weeks at the top. Meanwhile, Charlie Puth’s Attention and Cardi B’s Bodak Yellow (Money Moves) all entered the top 10. In the UK, Despacito regained its top position which it lost to DJ Khaled featuring Rihanna and Bryson Tiller’s Wild Thoughts but after two weeks was dethroned by the all-star collaboration Feels by Calvin Harris featuring Katy Perry, Pharrell Williams and Big Sean. The final week saw Dua Lipa’s addictive New Rules reach the pole position. During the month Pink’s What About Us, CNCO & Little Mix’s Reggaeton Lento, J Balvin and Willy William’s Mi Gente and Justin Bieber & Bloodpop’s Friends all entered the top 10.
Other songs which became popular during the month were:
1. James Hype ft. Kelli-Leigh – More than friends
2. Louis Tomlinson ft. Bebe Rexha & Digital Farm Animals – Back to you
3. Echosmith – Goodbye
4. Logic ft. Alessia Cara & Khalid – 1-800-273-8255
5. Portugal. The Man – Feel it still
6. Kesha – Learn to let go
7. Macklemore ft. Skylar Grey – Glorious
Till the next beat...